Google Case Essay Example

Google Case Essay What were the key factors behind Googles early success? Thanks to the Corporate Values, Google became a very successful company In the world. Googles integrally In providing search result helps Google to succeed. There is great potential revenue can be generated from their search service. However Google corporate value Dont be evil refuses to compromise the integrity of search results. The quality search result is important to secure users usability of search engine and the confidence in Google. Googles emphasis on technologies helps Google to excel its competitors. Google lives Technology matters and invested heavily In the infrastructure that supported lightning-fast returns on search queries. Providing accurate results wealth a shorter time Is the primary task of a search engine and It Is not an easy task. Google did well in this and it becomes one of the key competitive advantages of Google products. Google s diverse businesses contribute to its success significantly. Since its PIP, Google had launched a flurry of products that expanded its domain beyond web search. After 2000, the IT market is growing at a very fast speed and lots of Leeds are untouched. We will write a custom essay sample on Google Case specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Google Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Google Case specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Google provide its products to an Immature market so that It can capture a large market share, With Its strength In technologies, Google can ensure the quality of product and service to keep its competitiveness in the various markets. Google is innovative and adopted unconventional approaches for managing innovation. Some innovative products may require longer development time. Google is willing to invest in promising long shots and Google believe they can be high- reward projects. Do you expect the search business to become more concentrated? Is search a winner-take-all business? Most of revenue is generated with Googles search business and related products. Lots of its products like Google Decadence and Google Analytics relies on the search business. So focusing on search business seems critical to Google future and I expect the search business to become more concentrated. In the next few years, people will be overwhelmed by Information on the Internet and people will Increase their reliance on search engine to provide them desirable results. Google Is the leading search engine provider and dominates the market. Google can potentially gain more revenue if it is the single player in the market. In addition, Google is experienced in providing search service and concentrate on providing search service is less risky than expanding to other market. The network effect can be applied here as well. With the focusing on search service, Google can gain more users and cumulate more knowledge about user preference and searching behaviors. With the knowledge, Google can enhance Its search service and acquire more users. The search service has great potential to become winner-take-all business. Facts about market share of search service providers tell winner-take-all business is possible. Google shares the great market in the world. Being and Yahoo share a very insignificant market in the world. We may pick another example like China; Baud Is the largest player in the searching service market without the participation of Google. Providing quality-searching service has high entry barrier boundaries, so that it can serve every segment of market. There is no significant UN- tap market for other search engine providers to enter. In addition, the network effect n search market is quite strong, when more users user the service, the search providers are able to gather more information and provide better search results. In addition to enhancing its core search business, should Google also branch out into new arenas? Which of the following would you recommend: 1) Building a full-fledged portal like Yahoo! s; Not recommended. Although there is demand for full-fledged portal like Yahoo! , the demand is not increasing significantly. There are already 2 big players in the portal business, namely Yahoo! And MANS. Due to high market commonality and high sources similarities, Google should not compete head to head with them. ) Targeting Microsofts desktop software hegemony; and/or Recommended. With the extensions functionalities of Google Chrome, Google stepped into desktop software industry already. With the help of notification center of ass and windows system, various Google products can bring similar experience via Google Chrome. In addition, there is some UN-tapped market. Google can extent search service to desktop search, migrate the online Google Doc to desktop, provide support to development of open resource initiatives like open office and provide interfaces compatible with Linux users. ) Becoming an e-commerce intermediary like eBay? Not recommended. EBay and Amazon are two big players in the market. The rivalry is already quite intensive. Becoming another big player in the market not only requires Google to deal with products suppliers but also the delivery service. Both of them are labor-intensive tasks and Google has litter experience with it. There are other specialized new entrants entering the market to gain the market niche and customers have high bargaining power due to information transparency. So the industry is not very attracting. Do you view Googles distinctive governance structure, corporate culture, and organizational processes as strengths or potential limitations? Googles distinctive governance structure, corporate culture and organizational processes are a great strength of the company. Google is attracting the best talents from all over the world. These talents look forwards to Join Google because of the flat governance structure and corporate culture. Their potentials can be best explored at Google. Googles corporate structure encourages creativity among heir staff, which leads to employee satisfaction and a low employee turnover rate. Googles organizational processes ensure sufficient freedom to its employees to test new technologies, new business models, new products, new ideas etc. This is very essential for company to put innovation into actions. In addition, the Company is administered by the expounders and the Chief Executive Officer. Both of them are concerning the long-term growth of Google instead of short-term gain. This facilitates the restoration of confidence of its investors and clients.

Definition and Examples of Text Messaging

Definition and Examples of Text Messaging Texting is the process of sending and receiving brief written messages using a cellular (mobile) phone. Also called text messaging, mobile messaging, short mail, point-to-point short-message service, and Short Message Service (SMS). â€Å"Texting isn’t written language,†says linguist John McWhorter. It much more closely resembles the kind of language we’ve had for so many more years: spoken language (quoted by Michael C. Copeland in Wired, March 1, 2013).According to Heather Kelly of CNN, Six billion text messages are sent every day in the United States, ... and over 2.2 trillion are sent a year. Globally, 8.6 trillion text messages are sent each year, according to Portio Research. Example: When Birdy texted again, I was only a mile from Glades City, and the junkyard owned by Harris Spooner, so I was feeling tense and alone on this dark country road, until I read her message:On way home, no luck. Will call when reception better. Sorry!!! ☠ºI felt like saying Yippee! a word Ive never used, and my spirits, which had been low, rebounded. ... So I left a message, then replied to her text: Am near Glade City exit, how about glass of wine? Where U? As I hit Send, I noticed car lights behind me and was relieved when I saw that it was an eighteen-wheeler.(Randy Wayne White, Deceived. Penguin, 2013) Myths About Texting All the popular beliefs about texting are wrong, or at least debatable. Its graphic distinctiveness is not a totally new phenomenon. Nor is its use restricted to the young generation. There is increasing evidence that it helps rather than hinders literacy. And only a very tiny part of the language uses its distinctive orthography.   (David Crystal, Txtng: the Gr8 Db8. Oxford University Press, 2008) Texting and Instant Messaging [A]bbreviations, acronyms, and emoticons are less prevalent in American college student IM [Instant Messaging] conversations than suggested by the popular press. To move beyond media hyperbole regarding text messaging, we need corpus-based analyses of texting.Judging from our sample, American college-student text messaging and IM differed in several interesting ways. Text messages were consistently longer and contained more sentences, probably resulting from both cost factors and the tendency for IM conversations to be chunked into sequences of short messages. Text messages contained many more abbreviations than IMs, but even the number in texting was small.   (Naomi Baron, Always On: Language in an Online and Mobile World. Oxford University Press, 2008) A Good Text A good text, a well-timed text, a text that expresses some bullet of revelation, some reminder of love, some thoughtful association or ball-busting paraphrase of what we agree on reconnects us when that is all we ever wantedconnectionin the midst of the chattering, indifferent cloud of humanity.(Tom Chiarella, Rule No. 991: It Is Entirely Possible to Write a Good Text Message. Esquire, May 2015)   Teenagers and Texting In the United States, 75% of teenagers text, sending an average of 60 texts a day. According to Pew Internet research, texting is teens most common form of communication, beating out phone conversations, social networks, and old-fashioned face-to-face conversations.   (Heather Kelly, OMG, the Text Message Turns 20. But Has SMS Peaked? CNN, December 3, 2012) For teenagers now, . . . texting has been largely superseded by instant messagingas Stephanie Lipman, a 17-year-old Londoner, explains. I did text for a while, but instant messaging is so much better like a constant stream-of-consciousness. You dont have to bother with Hello. How are you? or any of that. You just have this series of conversations with your friends which you can add on to when youre in the mood.   (James Delingpole, Texting Is So Last Year. Daily Telegraph, Jan. 17, 2010) [F]or young people, blogs are work, not play. A 2008 Pew research project found that while 85% of 12 to 17-year-olds engaged in electronic personal communication (including texting, email, instant messaging and commenting on social media), 60% didn’t consider these texts to be writing. Another study in 2013 revealed that teenagers still distinguish between the proper writing they do for school (which may be on blogs) and their informal, social communication.(Mel Campbell, Should We Mourn the End of Blogs? The Guardian, July 17, 2014) Textspeak in the 19th Century This S A, until U I CI pray U 2 X QsAnd do not burn in F E GMy young and wayward muse.Now fare U well, dear K T J,I trust that U R trueWhen this U C, then you can say,A S A I O U.(Final verses of Essay to Miss Catharine Jay in Gleanings From the Harvest-Fields of Literature, Science and Art: A Melange of Excerpta, Curious, Humorous, and Instructive, 2nd ed., collated by Charles Carroll Bombaugh. Baltimore: T. Newton Kurtz, 1860) Predictive Texting Predictive texting is a  program in many cellular (mobile) phones that predicts a complete  word  after a user has typed in just one or two  letters. [Predictive texting] significantly reduces the number of key-presses, but there are costs alongside benefits. An early study (2002) reported that only just over half the participants who had  predictive messaging  actually used it. The others did not use it for a variety of reasons. Some said it slowed them down. Some missed the option to use  abbreviations  (though one can code them in). Some said their system did not offer the right words and found the task of adding new words slow and annoying. (David Crystal,  Txtng: the Gr8 Db8. Oxford University Press, 2008)[W]hile Predictive texting  might be good for the nations  spelling, it is not always easily understood. Try typing he if is cycle, hell in to get his awake and come go to red of and see what happens when the right combination of buttons throws up the wrong words. . . . Researchers might find an intriguing answer for why a kiss often turns out to be on the lips. Are chefs aged? Is it boring to be coping? Is art apt? Is it always good to be home in the hood? Or has everyone gone? And if you try and do something asap why does it often turn out crap?  (I. Hollinghead, Whatever Happened to txt lngwj:)?  The Guardian, Jan. 7, 2006) -  Concern about the widespread infiltration of text messaging conventions into  written English  may ... be misplaced, as predictive texting becomes more common and sophisticated. ... While it seems certain that our accepted notions of standards in  language  will be influenced by electronic forms of  communication, it is very hard to predict in any detail and with any certainty what this impact might be. (A. Hewings and M. Hewings,  Grammar and Context. Routledge, 2005) Alternate Spellings: txting

Critical Success Contextual Factors among SMEs in Saudi Arabia Essay

Critical Success Contextual Factors among SMEs in Saudi Arabia - Essay Example The intention of this study is Saudi Arabia, one of the richest Arab countries. Albeit geographically small compared to Russia and the United States, the country easily bested the two cold war super powers in terms of oil production with an estimated 10.5 billion barrels per day (bbl) for 2010 estimates. Oil is a very important commodity for the global market and it is very critical to move the economy of essentially all countries. Yet, despite this seemingly huge advantage, the country pales is not among the leading economies of the world. This is mainly due to the fact that aside from its huge oil deposits, the country is void of other natural resources. Still, among its peers in the Arab world, Saudi Arabia is among the richest nations. The country is a sprawling land of about 2.15 million square kilometres hosting about 25.7 million inhabitants. It is a Muslim country and monarchy is its form of government. Interestingly though, among the population of the country, about 7 millio n are foreigners working in the country. However, aside from the oil companies, major companies hold the bulk of businesses in the country. Recently though, Saudi entrepreneurs are picking up the pace and are steadily becoming a force for economic growth for the country. This is very important because for so long now, the country’s economy has greatly relied on oil revenues which, being a natural resource, is strongly influenced by the government despite the existence of foreign business partners. 1.1.1 SMEs in Saudi Arabia It is important though that these SMEs step up in Saudi Arabia. It is noteworthy to recognize the strong growth of these different entrepreneurs which now accounts to about 93% of the total enterprises in the country. It is lamentable though that despite of this, the sector’s contribution to job generation is a mere 24.7 percent. Although these are small and medium scale enterprises employing only a handful of employees (59 and below for small while 60 to 99 for medium), it is important for the country to be able to get more out of these budding entrepreneurs in order to give more jobs to the Saudis (info provided